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Can I Have Fries With That Shake?

September 25, 2007

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Grand Opening of Johnny Rockets on 56th Street and 3rd Avenue in NYC

While I was writing the REBNY post, I was thinking about some of the reasons buyers like to shop for homes - ALONE. So here goes it.

Many NYC home buyers are DIY’ers. I’ve met my share over the years and most of them like the freedom to search on their own and at their leisure without any sales pressure. The feeling is they don’t need to work with a real estate broker until they have already found something. I can relate completely, as I’m sure many of you can too.

It’s the same whether we’re shopping for a car or a plasma television - we like to do research ourselves. Once we’ve narrowed down our choices, we go and ask the so called professionals their opinions. If they add value and insight to the purchasing process, we just might use them to help us seal the deal. If they don’t, we move on. Or, we can just go and find an order taker to take our order. Can I get fries with that shake?

For me it comes down to trust. If you have someone you trust guiding you through your home search or any purchasing process for that matter, then it will be a fruitful and pleasant experience. But if a buyer doesn’t feel comfortable with a broker, it will be an excruciatingly painful experience. You want to feel confident and comfortable right? Then go and find a real estate broker that you trust and mesh with. One hat doesn’t fit all you know.

If you’re a real estate broker, make sure you can easily relate your value proposition to potential home buyers and sellers. We are in the relationship business after all. Consumers want to work with people they can trust. Heck, I want to work with consumers I can trust. It’s a two way street remember? I think they call it Relationship 2.0. Or maybe it’s just me. I love love talking to myself :)

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Posted by Rudolph D. Bachraty III | Filed Under NYC Real Estate 

Comments

3 Responses to “Can I Have Fries With That Shake?”

  1. Kaye Thomas on September 26th, 2007 9:39 pm

    Rudy,
    This is fun. you are so right about buyers wanting to check things out first before they contact someone.. that’s why blogs are great for RE.. it allows people to get to know you without having to identify themselves…So did you give up sleeping to take on this project?

  3. Rudolph D. Bachraty III on September 26th, 2007 9:44 pm

    hi kaye!

    kinda sorta….. i’ve been itching to get back into brokering. last time I brokered a deal it was still web 1.0……happy to be back!

  5. Barbara Corcoran on Real Estate Ads - The Good, the Bad and the Ugly on October 31st, 2007 9:19 pm

    [...] building, neighborhood, city and state information are providing value - not just taking orders. Can I get Fries with that Shake? Related Posts$200,000 Will Buy You a Parking Space In NYCREBNYS ResidentialNYC.com Ready to Launch [...]

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