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Real Estate Listings From The New York Times Now Available on your Mobile or PDA

September 29, 2007

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The New York Times gets with the times by introducing mobile access to all it’s real estate listings. For tech savvy Manhattan home buyers, this is great news. Now they’ll be able to search over 350,000 real estate listings advertised in The New York Times from virtually anywhere - their car, the corner or even while visiting an open house. Cool!

Some of the beta testers of the program include:

  • Century 21 Laffey Associates
  • Citi Habitats
  • Corcoran
  • Halstead Property
  • Houlihan Lawrence
  • Prudential Douglas Elliman

In a competitive marketplace, this new offering from the New York Times adds value to their brand. It also gives real estate companies another reason to continue to advertise their listings with the conglomerate - More bang for your buck. More importantly, consumers have more options to help them with their home search. The convenience of being able to search from virtually anywhere is priceless. I wonder how REBNY feels about this?

Consumers will be able to search for real estate listings directly from their mobile device by the following methods:

  • New York Times listing ID
  • neighborhood
  • price
  • number of bedrooms

If you try using the new features, please let me know how it goes.

H/T to 78th and 2nd

More on The Story:

Branding Unbound - New York Times Launches Mobile Real Estate Listings
CyberJournalist - The New York Times Introduces Mobile Real Estate Listings

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Posted by Rudolph D. Bachraty III | Filed Under NYC News, NYC Real Estate, Real Estate Blog 

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