Barbara Corcoran on Real Estate Ads - The Good, the Bad and the Ugly

October 31st, 2007 | Leave a Comment

Real Estate Video by - Real Estate Blogger

Barbara Corcoran provides us with some great tips on how to create a good real estate ad and how to avoid creating bad real estate advertising. Manhattan real estate agents are you listening? Buyers are.

As always, Barbara’s advice is priceless. Creating a killer ad for your real estate listing is crucial to attracting the best qualified buyer - quickly. The ad content varies depending on the medium it is placed in so use the space you have wisely.

Bad Real Estate Print Ad

If you are one of the dinosaurs still using print advertising you must be extremely creative with the limited space you have. Forget the fluff. Give the reader meat and potatoes. And for peeps sake, please don’t exaggerate. Fluff is easily construed by home buyers as red flags. If you oversell using ambiguous lingo, buyers will call bull$%t. And please, don’t use all CAPS and numerous exclamation points!!!!! Don’t waste your clients time with amateur advertising copy. Get a pro to help you if you can, your clients will appreciate your effort.

Good Real Estate Print Ad

Advertising your clients listings online in a must - we all know that. Doing it effectively is where most real estate agents have problems. The traditional mentality of including vague descriptions, one or no photos and basic information to get the buyer to call is a thing of the past. Multiple photos, detailed listing descriptions, video, slide shows, Google maps and more are all necessary when advertising listings in today’s slowing real estate marketplace. You and your listings need to stand out.

Consumers are savvyer than ever. Information about every aspect of real estate is out there on the world wide web. All you have to do is enter a keyword into Google and click search. But we already know this don’t we? Surprisingly, many real estate brokers are not hip to even the basics of searching for real estate or even listing real estate online. Who’d a thunk it? But that’s a whole other blog post.

The days of limiting information to consumers is long gone - and thankfully so. Consumers need to make informed decisions when buying and selling real estate. Real estate agents who provide home buyers and sellers with detailed listing, building, neighborhood, city and state information are providing value - not just taking orders. Can I get Fries with that Shake?

Posted by Rudolph D. Bachraty III | Filed Under Advertising

I’m Feeling a Little Punchy - Hulu - Saturday Night Live

October 29th, 2007 | Leave a Comment

Source: Hulu - Saturday Night Live

Monday fun post that has nothing to do with Manhattan real estate.

Hulu is a new online video service backed by NBC and News Corp. You can find many of the same videos on YouTube but the quality is higher on Hulu. For detailed info about hulu, check out Crunchbase.

Posted by Rudolph D. Bachraty III | Filed Under Manhattan, NYC Video

The View From Long Island City is Magnificent

October 29th, 2007 | Leave a Comment

View of Long Island City from Manhattan - Roosevelt Island in the foreground.

The Long Island City Real estate market is on the rise. Savvy home buyers, renters, and businesses have lots of choices in this up and coming neighborhood. Convenience and affordability within proximity to Manhattan is a huge draw.

Real Estate Video by - Real Estate Blogger

Takeaways - The Stoler Report with Michael Stoler:

According to Michael Stoler, “The view from Long Island City is Magnificent”.

Perry Fine - LPF Realty:

It’s a case of perception versus reality
Growth is slower than he’d like
No specific demographic of people moving to LIC
People want more square footage for their dollar
7 train lines - 1 stop to Manhattan
LIC has a beach where you can play volleyball with the Manhattan skyline in the background

Mark Gold - Silvercup studios:

Every demographic is coming to LIC
Perception of value compared to other boros
Price point - $600-$800 square foot
Varying pockets of higher and lower price per square foot
Toll has a project getting $800-$1,000 ppsf

David Brause - Brause Realty:

3 hotels coming to LIC - W Hotel - Marriott Courtyard - Hilton Garden
LIC real estate is 1/2 - 1/3 of Manhattan prices
Good deals are abound

Josh Kuriloff - Cushman Wakefield:

Today - Long Island City is going through a renaissance - gentrification
You gotta see tomorrow, it’s not about today

It takes time for a neighborhood to take shape. Eventually, more amenities, businesses, restaurants and supermarkets will become available in the neighborhood. The accessibility to Manhattan and the airports is a another great reason to consider LIC as your next place to live or work.

Is Long Island City the next great place to live in the 5 boros?

Visit LICNYC to get the inside scoop about the neighborhood.

Posted by Rudolph D. Bachraty III | Filed Under Long Island City

Manhattan Flatiron Building Collapse - 22 West 24th Street

October 28th, 2007 | Leave a Comment

Real Estate Video by - Real Estate Blogger

At 8pm last night the building at 22 West 24th street in the Flatiron district of Manhattan collapsed. Luckily, nobody was hurt. Lot’s of coverage from NBC, The New York Times and the Gothamist.

According to the New York Times:

On Oct. 15, the Fire Department requested that the city Department of Buildings check the structure’s stability. The Department of Buildings issued a violation to the building’s owner for failing to maintain the exterior, and as a precaution, submitted a partial vacate order for an adjoining parking lot, officials said.

In 2003, there was a major fire in the building. I wonder if the fire and lack of follow up building maintenance attributed to the collapse.

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