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NYC Bustopping - Avoiding a Crash Comes Down to One Simple Action - LOOK

October 5, 2007

57th Street and First Avenue Bus Stop

The LOOK ad campaign is a $1,000,000 New York City initiative to help bring awareness to bicycle safety.

According to Betsy Gotbaum:

“We want to beg drivers, insist that they share the road with bicyclists,” said Public Advocate Betsy Gotbaum. “And that they’re fair. And that they look in their mirrors and make sure that when they see a bicyclist they slow down a little.”

Not only do the ads get your attention, they make you think. As a NYC driver, I will pay more attention to my fellow roadway commuters. Not that I didn’t do it before. But with traffic they way it is, it’s always good to raise your awareness.

I have noticed more New Yorkers riding their bikes to work. The interesting question is whether people are riding more to help the environment or simply to get from point A to B faster. Maybe it’s time for a survey?

Related Links:

New York Sun - $1M Campaign Launched to Protect Bicyclers
WCBS80.com - NYC Pushes Bike Safety
1010Wins - NYC Launches First Ever Bike Safety Campaign

Technorati Tags: Look Ad campaign, NYC Ads, Public Safety