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Barbara Corcoran on Real Estate Ads - The Good, the Bad and the Ugly

October 31, 2007

Real Estate Video by - Real Estate Blogger

Source: WellcomeMat

Barbara Corcoran provides us with some great tips on how to create a good real estate ad and how to avoid creating bad real estate advertising. Manhattan real estate agents are you listening? Buyers are.

As always, Barbara’s advice is priceless. Creating a killer ad for your real estate listing is crucial to attracting the best qualified buyer - quickly. The ad content varies depending on the medium it is placed in so use the space you have wisely.

Bad Real Estate Print Ad

If you are one of the dinosaurs still using print advertising you must be extremely creative with the limited space you have. Forget the fluff. Give the reader meat and potatoes. And for peeps sake, please don’t exaggerate. Fluff is easily construed by home buyers as red flags. If you oversell using ambiguous lingo, buyers will call bull$%t. And please, don’t use all CAPS and numerous exclamation points!!!!! Don’t waste your clients time with amateur advertising copy. Get a pro to help you if you can, your clients will appreciate your effort.

Good Real Estate Print Ad

Advertising your clients listings online in a must - we all know that. Doing it effectively is where most real estate agents have problems. The traditional mentality of including vague descriptions, one or no photos and basic information to get the buyer to call is a thing of the past. Multiple photos, detailed listing descriptions, video, slide shows, Google maps and more are all necessary when advertising listings in today’s slowing real estate marketplace. You and your listings need to stand out.

Consumers are savvyer than ever. Information about every aspect of real estate is out there on the world wide web. All you have to do is enter a keyword into Google and click search. But we already know this don’t we? Surprisingly, many real estate brokers are not hip to even the basics of searching for real estate or even listing real estate online. Who’d a thunk it? But that’s a whole other blog post.

The days of limiting information to consumers is long gone - and thankfully so. Consumers need to make informed decisions when buying and selling real estate. Real estate agents who provide home buyers and sellers with detailed listing, building, neighborhood, city and state information are providing value - not just taking orders. Can I get Fries with that Shake?