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How Much Does it Cost to Advertise Your New York City Business Offline?

November 8, 2007

Source: YouTube via HipHop-Ads via Good Magazine

Let’s face it, advertising your business offline is pretty darn expensive in New York City. Those who have deep pockets benefit by exposing their brand to the masses. It’s more about brand awareness than anything else. Measuring the ROI of an offline ad can be difficult. Online ads have analytics and metrics that help advertisers gauge the success - or utter failure - of their campaigns. Guerrilla tactics have their place and can do more for a company than any bus ad or billboard. I wonder if offline ads are really worth it?

$3,000 per month above ground train station display ads

$44,000 per month to cover 25% of the trains interior ad space

$40,000 to cover 200 train stations per month - below ground poster ads

$500 per month for an an on the side of a bus

New York City Taxi Cab Advertising - $45,000 per month of every 15 minutes for every 100 taxis

Bus stop display ad - $1,000 $5,000 per month

Plane banner ad per flight - $1,000

Street Lamp banners $360 each per month

Starbucks Coffee cover sleeves 12-4 cents each

Tall wall banner ads - $20-$100k per month

Billboard - $175,000 per month

ResidentialNYC has their New York City bus ad campaign live since last week. It will be interesting to monitor the success of the campaign and whether of not it brought awareness to the REBNY sponsored ResidentialNYC brand and more importantly, buyers to the new website.