Look Who’s Talking - 2008 NYC Inman Real Estate Bloggers Connect
January 8th, 2008 | Leave a Comment
Let the Blogging Begin
This Wednesday, I am speaking on the first panel of the 2008 NYC Inman Real Estate Bloggers Connect. I will join a distinguished group of real estate bloggers and tackle one of the greatest questions bloggers and future bloggers ask: How do I decide what to blog about and what happens when I get stumped?
Panel Details
Wednesday, January 9, 9:00 a.m. - 9:45 a.m.
Avoid the Content Brick Wall: Ideas for Fresh and Frequent Blogging
Don’t waste valuable time writing blog entries just to fill space. Learn how blogging can become a de facto customer relationship management tool and how to gauge what topics will keep them coming back for more.
Moderator: Jessica Swesey, Vice President of Content, Inman News
Panelists:
Rudy Bachraty, Co-Founder, Sellsius & Founder, Kiosk Realty
Kris Berg, Broker Associate, Prudential California Realty
Jeff Corbett, Author, The XBroker Blog
Dan Green, Chief Blogging Officer, Bring the Blog
Source: Panel details via Real Estate Connect blog
2007 Video Flashback
Here is a fun video I recently put together of some of the extracurricular activities experienced from the last Inman real estate conference that I spoke at in San Francisco last summer. The footage is part of the Blog Tour USA Real Estate Documentary. If you’re a buyer or a seller, this particular video clip may not be very interesting to you - I’ll try harder next time. However, if you’re in the industry, you may get a chuckle out of it.
Blog Tour USA - INMAN Real Estate Connect from rudy bachraty on Vimeo
Is the Conference Worth it?
Yes! If you are a real estate agent in New York City, attending a conference such as this will open your eyes to a whole new world of information that can help you grow your business. A better informed and knowledgeable agent is what today’s buyers and sellers are looking for. The conference is technology rich with lots of vendors pitching their products. Walking through the show floor may be a tad overwhelming - it’s always been that way for me anyways. Take it slow and have fun.
The best part of the conference for me are the conversations I have with some of the greatest thought leaders in the business. The knowledge I gain is priceless. I am honored to be a part of it. Thanks for the invite Brad!
I am a Person, Not a Lead
January 4th, 2008 | Leave a CommentSource: 1000WattConsulting
I am a Person, not a Lead
Now this is a good Mantra. As a real estate broker, be empathetic to the consumers needs. Place yourself in the consumers shoes and ask yourself how you would want to be treated. It’s really not that difficult.
Back in 2006, I wrote two simple posts on Active Rain that described what I felt both the real estate buyer and seller wanted.
As a Buyer, I want:
1. To view the freshest listings available.
2. To search efficiently - I not do want to look for a “needle in a haystack”
3. To view listings without giving anyone my personal information.
4. The listings to have the most information about the property as possible.
5. To see as many pictures of the property as possible.
6. To know the recent comparable sales.
7. To know how many days it has been on the market.
8. To see the property on a map.
9. To learn more information about the neighborhood and school district.
10. To know who the listing agent is.
11. To know my rights up front so I can make an informed decision on how to proceed.
12. To know how much I realistically qualify for.
13. To know what price range I should focus on so I will not become house rich and cash poor.
14. To talk with a mortgage broker who can help me find the best loan package that’s in my best interest.
15. To Save Time!
16. To find a local knowledgeable and experienced agent that will work in my best interest and will help me find what I’m looking for faster.
17. Choices!
To be Happy!
As a Seller, I want:
1. To sell my Real Estate.
2. To sell it for the highest price possible.
3. It to sell in the shortest amount of time.
4. The transaction to go as smoothly as possible.
5. My listing to be exposed to the widest audience.
6. No restrictions on how or where my listing is advertised.
7. To easily find the best real estate agent to represent my best interests.
8. To correctly set my listing price from the beginning.
9. To know my rights and options from the beginning so I can make informed decisions.
10. To sell my real estate on my own if I want to.
11. Choices!
To Be Happy!
It’s about Me Silly
This video by the 1000 Watt guys illustrates what consumers - Mr. and Mrs. Smith - want on the most basic level. To be treated as people. It really is all about them, not us. We are brokers, not farmers, so lets stop calling our sphere of influence a farm. We are not plumbers, so why do some still conduct unsolicited drip campaigns? We are not detectives so ditch the term lead. Alphabet soup is so old school - did those classes really teach you anything the real world didn’t? What other respected profession has their face plastered on their business cards? It’s not a fashion show.
What Have You Done for Me Lately?
Source: Eddie Murphy Raw
Being a real estate agent is not just about closing the deal. It’s about relationships. Solving the Mr. and Mrs. Smith’s problems. Answering their questions. Being available after the deal to help them with other home related issues. Sometimes friendships blossom. Other times, not so much. Regardless, it’s about Mr. and Mrs. Smith, not us. Gotta run now, Mr. and Mrs. Smith are calling me.
H/T Loren Nason - The Future of Real Estate Technology
Trulia TaxiCab Advertising in New York City
January 2nd, 2008 | Leave a Comment
Trulia NYC Taxi Cabs from rudy bachraty on Vimeo.
Last month I wrote a guest post on the Inman News Blog covering Trulia’s Taxicab advertising campaign in New York City titled Because Paying Rent Sucks. After seeing those sexy Trulia cabs everywhere, I finally decided to go out and capture them on video. As luck would have it, I found a few people who were willing to share their thoughts with me about taxicab advertising. The results were mixed.
I asked Trulia if they could measure the ROI of the campaign. According to Pete Flint, the Founder and CEO of Trulia:
To your question about measuring the ROI of the campaign. It is of course less accountable than most online advertising, but I think that many readers would be surprised at the amount of measurement that we can do to figure out what is working and not. We relentlessly monitor both our geographic searches, types of search, on site activity and location of searchers. By comparing trends, we can get a fairly accurate picture of what is working or not.
This data is very useful for our own evaluation of marketing initiatives and also extremely important and valuable for our advertisers to enable us to offer geographic and behavioral targeting.
No matter what the ROI is, this campaign is about building brand awareness offline. Sure it costs money, but it’s something others should consider if they have the means to do so. Believe it or not, your average consumer isn’t as hip to all the online home searching choices available today as we geeks are. In order to get serious traction, these types of campaigns are necessary. I’m looking forward to getting some feedback about the campaign. I’m sure we’ll all learn something from it. The good, the bad and the ugly.
What do you think of the ads?
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