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I am a Person, Not a Lead

January 4, 2008

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Source: 1000WattConsulting

I am a Person, not a Lead

Now this is a good Mantra. As a real estate broker, be empathetic to the consumers needs. Place yourself in the consumers shoes and ask yourself how you would want to be treated. It’s really not that difficult.

Back in 2006, I wrote two simple posts on Active Rain that described what I felt both the real estate buyer and seller wanted.

I am the Buyer GodDammit!

As a Buyer, I want:

1. To view the freshest listings available.
2. To search efficiently - I not do want to look for a “needle in a haystack”
3. To view listings without giving anyone my personal information.
4. The listings to have the most information about the property as possible.
5. To see as many pictures of the property as possible.
6. To know the recent comparable sales.
7. To know how many days it has been on the market.
8. To see the property on a map.
9. To learn more information about the neighborhood and school district.
10. To know who the listing agent is.
11. To know my rights up front so I can make an informed decision on how to proceed.
12. To know how much I realistically qualify for.
13. To know what price range I should focus on so I will not become house rich and cash poor.
14. To talk with a mortgage broker who can help me find the best loan package that’s in my best interest.
15. To Save Time!
16. To find a local knowledgeable and experienced agent that will work in my best interest and will help me find what I’m looking for faster.
17. Choices!

To be Happy!

I am the Seller Goddammit!

As a Seller, I want:

1. To sell my Real Estate.
2. To sell it for the highest price possible.
3. It to sell in the shortest amount of time.
4. The transaction to go as smoothly as possible.
5. My listing to be exposed to the widest audience.
6. No restrictions on how or where my listing is advertised.
7. To easily find the best real estate agent to represent my best interests.
8. To correctly set my listing price from the beginning.
9. To know my rights and options from the beginning so I can make informed decisions.
10. To sell my real estate on my own if I want to.
11. Choices!

To Be Happy!

It’s about Me Silly

This video by the 1000 Watt guys illustrates what consumers - Mr. and Mrs. Smith - want on the most basic level. To be treated as people. It really is all about them, not us. We are brokers, not farmers, so lets stop calling our sphere of influence a farm. We are not plumbers, so why do some still conduct unsolicited drip campaigns? We are not detectives so ditch the term lead. Alphabet soup is so old school - did those classes really teach you anything the real world didn’t? What other respected profession has their face plastered on their business cards? It’s not a fashion show.

What Have You Done for Me Lately?

Source: Eddie Murphy Raw

Being a real estate agent is not just about closing the deal. It’s about relationships. Solving the Mr. and Mrs. Smith’s problems. Answering their questions. Being available after the deal to help them with other home related issues. Sometimes friendships blossom. Other times, not so much. Regardless, it’s about Mr. and Mrs. Smith, not us. Gotta run now, Mr. and Mrs. Smith are calling me.

H/T Loren Nason - The Future of Real Estate Technology

Posted by Rudolph D. Bachraty III | Filed Under Marketing