Trulia TaxiCab Advertising in New York City

January 2nd, 2008 | 1 Comment


Trulia NYC Taxi Cabs from rudy bachraty on Vimeo.

Last month I wrote a guest post on the Inman News Blog covering Trulia’s Taxicab advertising campaign in New York City titled Because Paying Rent Sucks. After seeing those sexy Trulia cabs everywhere, I finally decided to go out and capture them on video. As luck would have it, I found a few people who were willing to share their thoughts with me about taxicab advertising. The results were mixed.

I asked Trulia if they could measure the ROI of the campaign. According to Pete Flint, the Founder and CEO of Trulia:

To your question about measuring the ROI of the campaign. It is of course less accountable than most online advertising, but I think that many readers would be surprised at the amount of measurement that we can do to figure out what is working and not. We relentlessly monitor both our geographic searches, types of search, on site activity and location of searchers. By comparing trends, we can get a fairly accurate picture of what is working or not.

This data is very useful for our own evaluation of marketing initiatives and also extremely important and valuable for our advertisers to enable us to offer geographic and behavioral targeting.

No matter what the ROI is, this campaign is about building brand awareness offline. Sure it costs money, but it’s something others should consider if they have the means to do so. Believe it or not, your average consumer isn’t as hip to all the online home searching choices available today as we geeks are. In order to get serious traction, these types of campaigns are necessary. I’m looking forward to getting some feedback about the campaign. I’m sure we’ll all learn something from it. The good, the bad and the ugly.

What do you think of the ads?

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Merry Christmas New York

December 21st, 2007 | 4 Comments


Merry X-Mas in NYC from rudy bachraty on Vimeo

Merry Christmas New York!

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A Cool Way to See Video of Times Square

December 13th, 2007 | Leave a Comment

CLICK the play button. Then CLICK and DRAG on the video screen to pan across the 360° view.

Embed this video in your blog

Source: Immersive Media

CLICK the play button. Then CLICK and SCROLL on the video screen to pan across the 360° view.
Take the opportunity to pause to look at the high resolution image in any direction.

I bet you haven’t seen Times Square in New York City like this before. Amazing technology.

H/T Allen Stern from CenterNetworks

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After New York City Thanksgiving Day Parade Crowds

December 1st, 2007 | Leave a Comment


thanksgiving day parade crowd from rudy bachraty on Vimeo.

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Social Networking Explained by Rocketboom

November 15th, 2007 | 1 Comment


Source: Rocketboom

Confused with all the social networks out there? With so many choices - Facebook, MySpace, Friendster, LinkedIn, HI5, Xanga, Bebo etc - what’s a social butterfly to do? Rocketboom gives us the inside scoop on the evolution of social networks and what’s really happening behind the scenes today.

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